METROPOLITAN : USFIN 2020 CAMPAIGN
USFIN Presents
METROPOLITAN
In this project, the key concept is to further the conversation between creativity and commerciality.
A special collaboration with @nolm_store
The creation of effortless, wearable but bespoke designed hair style is compelling for modern urbanites.
The feeling of confidence, power and affluence yet they are individuals who are brave enough to be themselves and to chase what they really want to become.
Watch our campaign video on Youtube!!
Photography: @trekoch @go__see
Styling: @nolm_store
Creative Direction: @danieljianing
Hair: @usfinatelier @hoshiyuta @harukaharukasato @danieljianing
Make up: @tracyterashima
Videographer: @redscopefilms @adam_dinosaur1 @isjordanhill
Model: @lochiemitchell @jadehsuu @anekamorley @priscillasmodels